CTV, Canterbury Television, has been an integral part of the regional community and economy since it became broadcasting in June 1991. Right from the first broadcast, CTV provided comprehensive local news coverage, as well as a variety of shows featuring local places and local faces. The proudly parochial formula was a success from day one.
Local businesses have supported CTV throughout the previous two decades. The channel’s innovative and cost-effective advertising options, meant hundreds of small and medium-sized local businesses could access television advertising. The loyal audience ensured advertising on CTV worked.
In the Christchurch Earthquake on 22 February 2011, the building housing the CTV station collapsed killing 16 CTV staff. The broadcast equipment, records and video library were all lost. International news coverage ensured the CTV tragedy was broadcast to a global audience.
Thankfully, the CTV story didn’t end on that fateful day.
The surviving station owner and eleven remaining staff were determined to rebuild CTV. Through sheer determination on April 18th local news coverage returned to Canterbury. Since then the station has gone from strength to strength.
Now fully digital, fully staffed and fully equipped, CTV produces over 18 hours of local programming each week – more than any other regional broadcaster in New Zealand. CTV is working towards increasing that figure to over 30 hours of locally produced and broadcast content by early 2014.
Digital broadcast has extended the coverage area, along with access to a transmitter on Cave Hill inland from Timaru. There are now over 500,000 available viewers in Canterbury reaching from Kaikoura in the north to Waimate in the south.
CTV broadcasts on Freeview Channel 40, and Igloo Channel 86, TiVo Channel 40 and Vodaphone In Home Channel 199. All locally produced programmes are available ‘On Demand’ at the CTV website.
CTV is continually developing new programme concepts, which provides opportunities for more local and national businesses to partner with CTV and be part of the Christchurch rebuild and recovery story.